Simple Modern’s Sonic collection
The iconic Sonic the Hedgehog franchise is partnering with Simple Modern to launch new collection of backpacks, lunch boxes and drinkware ahead of back-to-school season.
Oklahoma City, Okla. – June 22, 2026 – Simple Modern, a leading producer of premium drinkware and consumer products, is pleased to announce its new partnership with SEGA and Sonic the Hedgehog for the launch of a new Sonic-themed product line timed for the franchise’s 35th anniversary celebration.
The new Sonic the Hedgehog collection includes a variety of co-branded products designed for preschool and elementary-aged kids, including backpacks, lunch boxes and drinkware featuring colorful Sonic-inspired designs. The collection will be available ahead of the back-to-school season this summer, giving families fun and functional options inspired by one of gaming’s most recognizable franchises.
“We’re excited to partner with Sonic the Hedgehog for the first time and bring these products to families heading into back-to-school season,” said Garrett Mueller, Licensing Manager at Simple Modern. “Sonic is a franchise that has remained incredibly recognizable and relevant across generations, and we think kids are going to love seeing these characters brought to life across products they use every day.”
Known for its fast-paced gameplay, memorable characters and decades-long cultural impact, Sonic the Hedgehog continues to resonate with both longtime fans and younger audiences discovering the franchise for the first time.
“This collection really captures the fun, energy and personality that people associate with Sonic,” Mueller said. “Whether it’s backpacks, lunch gear or drinkware, we wanted to create products that feel exciting for kids while still delivering the quality families expect from Simple Modern.”
This partnership will feature personalized customization, which is an offering Simple Modern provides with co-branded collections. The company will offer laser-engraved drinkware and embroidered backpacks and lunch boxes ahead of the 2026 back-to-school season.
The new partnership is part of Simple Modern’s broader strategy to expand collaborations with globally recognized entertainment, gaming and lifestyle brands while continuing to grow its licensed product offerings. With more than 100 colleges and universities, the NFL, MLB, NHL and NBA, as well as partnerships with Disney, Marvel, Lucasfilm, Paramount, Hasbro, Warner Bros., Bluey, Universal Studios, Fortnite, Minecraft, Moonbug and Sesame Street, Simple Modern continues to focus on creating quality products inspired by brands families know and love.
About Simple Modern
Simple Modern exists to give generously. As a leading drinkware and consumer goods company, Simple Modern gives at least 10% of annual profits to communities around the world, equaling millions in donations since the company’s founding in 2015. The Oklahoma-owned company offers premium quality products and unique styles for adults and kids at generous prices. Mission-driven and values-based, Simple Modern has grown into a category leader for retail partners Amazon, Target and Walmart, serving customers in all 50 states and eight countries around the world. To learn more about Simple Modern, visit www.simplemodern.com.
About SEGA of America, Inc.
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative experiences for console, PC, mobile and other emerging platforms. SEGA is the first publisher to rank #1 three separate times (2016, 2020, and 2024) in Metacritic’s Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Total War™, Like a Dragon™, Football Manager™, Virtua Fighter™, and Crazy Taxi™, along with Atlus’ Persona™ series and the critically acclaimed new IP, Metaphor: ReFantazio™. The company is also expanding its transmedia strategy, with numerous film and TV projects underway across multiple franchises. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.
©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, and SONIC THE HEDGEHOG are registered trademarks or trademarks of SEGA CORPORATION.
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