Simple Modern is entering a new product category with the launch of its first toddler drinkware collection, which marks the company’s expansion into toddler hydration products.
The Oklahoma-based brand debuted licensed toddler bottles inside Walmart stores across the country, representing the company’s first dedicated assortment designed specifically for children ages 24 months and older. Branded toddler tumblers are also expected to launch on Amazon and other retail stores later this year.
The move signals a significant step in Simple Modern’s long-term growth strategy. Since its founding in 2015, the company has built its business around insulated drinkware for adults and children, expanding across retail, licensing and direct-to-consumer channels.
“This launch allows us to serve families earlier in their routines,” said Carson Rock, Chief Sales Officer at Simple Modern. “Our customers have grown with us — from adult hydration to kids drinkware — and expanding into toddler products felt like a natural next step. We saw an opportunity to meet families at an earlier stage with products designed specifically for how toddlers actually drink, carry and use them every day.”
The toddler collection is designed for smaller hands and early independent drinking stages, while maintaining the durability and aesthetic that have defined the company’s broader portfolio.
Toddler drinkware remains a competitive and expanding segment within the hydration market, Rock said, particularly as families continue shifting toward reusable alternatives.
The Walmart debut marks Simple Modern’s first formal entry into the toddler category, positioning the company to build long-term growth within toddler products. Expansion into other retail spaces is expected to continue in 2026.
About Simple Modern
Simple Modern exists to give generously. As a leading drinkware and consumer goods company, Simple Modern gives at least 10% of annual profits to communities around the world, equaling millions in donations since the company’s founding in 2015. The Oklahoma-owned company offers premium quality products and unique styles for adults and kids at generous prices. Mission-driven and values-based, Simple Modern has grown into a category leader for retail partners like Amazon, Target and Walmart, serving customers in all 50 states and eight countries around the world. To learn more about Simple Modern, visit www.simplemodern.com.
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