Simple Modern, a leading producer of premium drinkware and consumer products, will launch Peanuts®-themed products in early October. The collection coincides with the 75th anniversary of Peanuts, which debuted across American newspapers on October 2, 1950
Simple Modern will debut three 40-ounce Trek Tumblers capturing the joy and nostalgia of Peanuts with artwork featuring Snoopy in playful sports moments, the Peanuts gang in Halloween-themed costumes as well as a sweet, nostalgic scene of the whole gang together. Each design wraps around the tumbler with vibrant colors and timeless character details. Fans of Snoopy and friends will not want to miss out on this charming, new drinkware collection.
“We are thrilled to announce this partnership with Peanuts Worldwide,” said Garrett Mueller, Simple Modern’s Licensing Manager. “The Peanuts gang is beloved by millions, and we are honored to be trusted to bring these well-known characters to the quality drinkware we provide. We know our customers will be equally thrilled to see these additions to our licensed drinkware collection.”
The entire Peanuts collection will be available on Simplemodern.com as well as Amazon. This new licensing collaboration is one of the dozens of Simple Modern agreements to bring co-branded products to consumers to drive value for both partners and customers. With more than 100 colleges and universities as well as other international brands, Simple Modern is dedicated to partnering with companies that will co-create quality, engaging products.
About Simple Modern
Simple Modern exists to give generously. As a leading drinkware and consumer goods company, Simple Modern gives at least 10% of annual profits to communities around the world, equaling millions in donations since the company’s founding in 2015. The Oklahoma-owned company offers premium quality products and unique styles for adults and kids at generous prices. Mission-driven and values-based, Simple Modern has grown into a category leader for retail partners Amazon, Target, Sam’s Club and Walmart, serving customers in all 50 states and eight countries worldwide. To learn more about Simple Modern, visit www.simplemodern.com.
About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
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