Simple Modern is an Oklahoma company.
The agreement, now renewed through 2028, extends the beloved Sesame Street drinkware line into European markets while continuing its popular offerings in the United States and Canada.
Simple Modern has renewed its agreement with Sesame Workshop for another three years, expanding into European markets to introduce the Oklahoma-based company’s range of premium drinkware featuring beloved Sesame Street characters.
Simple Modern, a leading producer of premium drinkware and consumer products, first collaborated with Sesame Workshop in 2023. The renewed 2025 agreement builds on that successful foundation, extending the reach of the collaboration beyond the United States.
“We’re honored to continue our collaboration with Sesame Workshop,” said Garrett Mueller, Simple Modern’s Licensing Manager. “Few brands embody positivity, education and joy like Sesame Street, and we’re excited to bring these iconic characters to even more families around the world.”
The collaboration will continue to deliver durable, colorful drinkware, backpacks, and lunch bags designed for kids and families, featuring characters like Elmo, Cookie Monster, Big Bird and Abby Cadabby.
The Sesame Street collection will roll out to EU online retail in early 2026, and offerings are currently available in the United States and Canada on Amazon and simplemodern.com.
About Simple Modern
Simple Modern exists to give generously. As a leading drinkware and consumer goods company, Simple Modern gives at least 10% of annual profits to communities around the world, equaling millions in donations since the company’s founding in 2015. The Oklahoma-owned company offers premium quality products and unique styles for adults and kids at generous prices.
Mission-driven and values-based, Simple Modern has grown into a category leader for retail partners like Amazon, Target and Walmart, serving customers in all 50 states and eight countries around the world. To learn more about Simple Modern, visit www.simplemodern.com.
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